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According to there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?

I hear many business owners complaining about the inability to successfully drive targeted customers to their website. I listen as they tell me about purchasing e-mail lists and buying advertising spaces on related websites. While these methods may work there are free and effective ways to drive targeted traffic to your site.

The first is the ever popular search engines. There are a number of ways to successfully optimize your website for the search engines and subsequently receive better rankings. Search engine optimization is an enormous topic and there have been many books written on the subject and businesses specializing in this service Cheap Eagles Jersey , but I will give you a few important pointers on optimizing your website.

First, be sure to have a great deal of relevant content on your website that is no more than three levels deep (the search engine's crawler does not typically search more than three levels down). This content can include articles, white papers Clayton Thorson Womens Jersey , case studies etc.

Second, be sure to have a large number of websites linking to yours. Trade links with other website owners and place their links in a 'Resources' section on your website. One of the important variables, among many Shareef Miller Womens Jersey , that Google will use in your ranking is the number of relevant websites that are linking to yours. So be sure the majority of incoming links to your website are from businesses that provide similar offerings.

Third, be sure to include accompanying text links to all of your pages if your current page links are buried within images. This is important because the crawler cannot see images, but it can find text links.

The next way to drive free targeted traffic to your website is to include a link to your site and small 'hook' in your email signature. I'm surprised at how many business owners still do not do this. This hook will be one sentence that tells your audience what you do. This "small ad" of sorts will be on every email you send out. Example:

John Smith
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Next JJ Arcega-Whiteside Womens Jersey , get involved with various online message boardsdiscussion forums that discuss topics that are relevant to your business and provide a link to your website in your signature. You'll be surprised at its effectiveness. Be sure to participate in relevant discussion forums so that you can learn and contribute the most by participating in knowledgeable topics and at the same time receive targeted clicks. Do not spam any discussion forums, this is not effective and will kill all credibility in your business and your productservice.

The next way to receive free targeted traffic is similar to exchanging links, but even more effective. Seek out partnerships with companies that offer complimentary product offerings and agree to place a prominent link to their site if they will do the same for you. You can set up a 'Partners' section on your homepage and display the company's logo Miles Sanders Womens Jersey , link, and information.

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